Admin Gal realizes that often business relationships are built on the interpersonal. For example, a consulting firm will often use a company they consider a success as a reference to bring in new business. In theory this is a good idea.
In theory.
In actuality, a consultant is a really good sales guy peddling high end concepts to companies who might or might not take the bait. If the company bites, the consulting company wants to use the 'caught' company as chum in the corporate waters to stir up interest.
This will only work for a short time before the executives of the 'chum' company get tired of the entire game and tell the consultants to take a hike.
Just saying.
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